Instinct.
Gut first. Fast always. I take the awkward bits.
Thought
dealer.
Brand. Business. The hard stuff.
A sharp brain. A straight answer.
Zero bullshit meetings.
01 / THE PITCH
Good ideas.
Uncomfortable
honesty.
Founders in a fog. Brands at a dead end. A deck that says everything and lands nothing.
I get into the mess, ask the awkward question and help you work out what comes next.
03 / YOU GET ME
Failed a lot.
Won some.
You get the scars,
not the theory.
I built NON. Premium non-alc, poured by chefs, sommeliers and sober-curious freaks worldwide.
I’m drawn to the hard stuff. Brand, business, big decisions. I bring founder experience, pattern recognition and a willingness to say the thing that needs saying.
Meet NON ↗Aaron.
04 / HOW MY HEAD WORKS
Wired different.
Built to get into it.
Patterns.
Autism: I see the pattern before it lands.
Grit.
ADHD and grit. Calm in the chaos.
Direct.
No layers. You get me, not a junior.
05 / A QUICK GUT CHECK
Not for everyone.
But maybe you.
YES PLEASE ↗
Founders who move fast
and think hard.
Wild ideas with
commercial legs.
Good people doing
hard shit better.
HARD PASS ↘
Jargon and
pitch theatre.
Advice you never
intend to take.
“Let’s circle back.”
Let’s not.
06 / WORD OF MOUTH
Don’t take
my word.
“
07 / YOUR MOVE
Got something
on your mind?
↗aaron@pfmt.au
Bring the messy version.
That’s a good place to start.